Directorios

Enlace: https://woc.uc.pt/feuc/person/ppgeral.do?idpessoa=49

Descripción: Universidade de Coimbra. Faculdade de Economia
«Áreas de interesse: Marketing, particularly: distribution channels and channel relationships, market/customer orientation, branding
Projectos: The customer orientation of customer contact employees; adoption of new channels; channel change and channel integration»